7 ways Islamic Finance can up its Perception Game

Sadia Karim Current Issues in Islamic Finance, Entrepreneurship, Islamic Banking, Islamic Finance, Islamic Finance Education Leave a Comment

If in about 40 years, an industry is unable to create a concrete and unified human perception about what it stands for, there must be something inherently wrong in the approach it communicates and propagates its mission. Marketing gurus say, perception does not change over time; once it’s formed, it’s formed (unless it is shaken from its root). So what ...